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About USA-Flowers is the online home of Hoelck's Florist, which is a family owned and operated floral business serving local, national and international customers since 1985.

Some of Our clients Include:

McDonalds corporate, Pfizer Inc, Foxwoods Casino, Mohegan Sun Casino, Coca-Cola, Kendle International, Child & family Agency, Hospice of S.E. CT, and more......

Hoelck's has done large centerpieces and parties for people such as Cosby, Sinatra, and Pavarotti, as well as many celebrities who have performed throughout the region.

Michael & Victoria Hoelck are proud to be the largest florist in Southeastern Connecticut, with a fleet of five vans for delivery.

Located in Waterford, Connecticut, Hoelck's Florist moved into a more spacious storefront in 2006. Customers can visit us at 341 Boston Post Road. Our store hours are Monday through Friday from 8:00 a.m. to 5:30 p.m. and Saturday 8:30 a.m. to 4:00 p.m.

If you'd like to contact us to place an order, or with questions about your order, you may do so in two ways:

* Phone us toll free at 1-888-463-5257 (888) HOELCKS

* E-mail us at

Our local customers may call us at (860) 443-7673. (860) 443-ROSE

Our Groton Store

We are happy to announce the opening of our satellite store at 388 Long Hill Rd, Groton CT 06340.

This is a carry out facility, with plants dish gardens, gifts, a cooler full of vases, baskets, bud vases, roses and more. All other designs are created at our main location at 341 Boston Post Rd in Waterford. The Groton store is open Monday-Friday from 9:00 to 5:30. Closed on weekends and holidays.

Suggested Retail Pricing

Online selections have suggested pricing, most including delivery, but can vary from area to area. In some cases our florists may require additional money to complete a delivery, we would contact you if this happens via email and/or phone.


Prom Flowers!

Visit our new and expanded Prom section featuring a huge selection for every formal occasion.

Pin-on Corsages
Wrist Corsages
Combos -buy both a boutonniere & corsage and save!


Plan your special day, and order everything online from our huge wedding shop. View our gorgeous selection of:

Bridal bouquets


All about flowers!
Learn the meaning of flowers, and view photos of each flower we use in our arrangements. Also get tips for caring for your flowers to keep them fresh and beautiful for long lasting enjoyment.

Caring for your flowers

The meaning of flowers

Flower FAQ


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